The real article should be titled: How to get four Yale psychologists to pull their heads out of their asses?

but instead you get this:

How to Get People to Pitch In

MAY 15, 2015

http://www.nytimes.com/2015/05/17/opinion/sunday/how-to-get-people-to-pitch-in.html?rref=opinion&module=Ribbon&version=context&region=Header&action=click&contentCollection=Opinion&pgtype=article


Erez Yoeli and Syon Bhanot are economists at Harvard, and Gordon Kraft-Todd andDavid Rand are psychologists at Yale.


There's a drought in the desert?  How can it be Governor Green