4/25/2014

retail reality

I watched a TV segment about recreational marijuana stores in Colorado.  They showed a highly interactive store where you could find out specific information about different types of marijuana before purchasing. The only product this store has for sale is marijuana.  Now compare this to real world retail.  Let's use milk for an example.  Imagine a store that sold milk only.  You could find if it was cow milk, you could learn the name of the cow, what the cow eats on a daily basis, what type of weather conditions the cow lives in, who milked the cow...I think you get my point.  The same could be done for soy milk, almond milk, goat milk etc...  Now imagine each item you could ever purchase being marketed in this manner.  Imagine the absolute feeling of control over ever segment of your life.

Why is it that ONLY marijuana is able to be presented in such an elaborate manner.  Who has decided for the masses the way retailers set up their sales operations for everyday household, or food items? Who is paying for this extravagant marijuana sales presentation?  How long before the retail reality settles in for marijuana marketing (like it has for tobacco)?

Too much hype in recreational drug use, caused by too much hype in journalism.



Pogs:  http://en.wikipedia.org/wiki/Pogs

not to be confused with POGs:  http://en.wikipedia.org/wiki/Planogram

Do people ever think about the pre UPC world of retail.

 

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