I going to celebrate and buy granny underwear and a housecoat

This time, it's not about reinventing the brand; it's about taking a step back and bringing back their core customer - the middle-aged mom

https://seekingalpha-com.cdn.ampproject.org/v/s/seekingalpha.com/amp/article/4196661-j-c-penney-may-next-great-turnaround?amp_js_v=a2&amp_gsa=1#amp_tf=From%20%251%24s&ampshare=https%3A%2F%2Fseekingalpha.com%2Farticle%2F4196661-j-c-penney-may-next-great-turnaround