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Reach Michael Coronado at mcoronado@pe.com or 951-368-9413
Every 10 years or so The Press Enterprise solicits the public for it's opinion. Years ago I sent my information and was invited to a meeting with 20+ citizens and several top Press Enterprise employees.
What the Press Enterprise really really wanted to know is:
How do we remain relevant in the modern world.
How do we get the next generation interested in subscribing to the newspaper.
How do we maintain a balance of keeping seniors informed but not becoming too modernistic.
Why I went to the meeting:
I am fascinated by human communication.
I thought journalists would be interesting to brainstorm with.
I was invited.
The challenges facing print media can't be solved by soliciting public opinion. Public opinion is the challenge. For the newspaper and the public. I talk to people I don't know when I go shopping. Most people have a keen sense decency. How come it is only apparent in verbal communication. The written word, and (the television) have lost the extra dimension. Why? In my opinion...I think I will keep my opinion to myself, since it might create new opinions and we can have none of that.
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