A few days ago I was chatting with a salesman about the future of the cell phone industry. He was trying to explain how the trend in retail is focusing solely on the cell phone market. I didn't understand most of what he was talking about, it sounded mostly like speculation. It was like he had been to several motivational speaking presentations over the past several weeks and hadn't come off that veritable high yet.
To my surprise yesterday I saw a group of people peddling cell phones out of the trunk of a car in a shopping center parking lot. I'm wondering if retailers plan to hire operators to handle the onslaught of cell phone users that are evidently going to want immediate access to goods and services. I would expect a person to be able to text message a retailer who will have a grocery order filled and waiting for the customer to arrive at the dock, or any type of consumable items. No longer will anyone have to stand in line, or look for a sales person to assist them. The customer can have a time stamped demand, and voila` the products appear like magic. Hassle free, no more driving here or there. Cities can become giant warehouses that provide all the necessary consumables. No more giant parking lots, just drive through lanes at docks. Eventually the automobile would be replaced by delivery services that bring the goods to individual housing communities.
Who really knows what the next trend in retail is going to be. It will take a quantum leap to change the way retail marketing is structured. The way cities are zoned. The amount of money that is being poured into the freeways in this area it doesn't look like there will be an end to automobiles in the near future.
The only thing that makes business sense about trying to get in on the cell phone market is the free access to consumer information that is acquired from cell phone usage. I know that being able to drive to a store and make a purchase and pick up the item same day is far better than going online making a purchase and having to wait 10+ days to have it delivered . Currently I have two items available ONLY online. The money has been taken from my account and now that project has come to a complete stand still has I wait and wait and wait for the delivery to arrive.
nanny nanny nanosecond you can't catch me
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